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Squarespace Website Design Social Media Management Branding + Coaching Services
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Squarespace Website Design For Creative Small Businesses

 
 
 

TAILORED SQUARESPACE WEBSITE DESIGN + PRACTICAL BRANDING + MARKETING SERVICES FOR CREATIVE SMALL BUSINESS OWNERS AND BLOGGERS

"When you choose to be authentic, tell your brand story and share the genuine
passion for what you do, you have no competition."
April Williams
 
 
 
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Services

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SQUARESPACE
WEBSITE DESIGN

Show off your expertise and share your brand story as a creative small business owner with a custom designed Squarespace website⤵ 

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BRANDING + MARKETING STRATEGIES

Looking for clarity around your brand message? Need a custom logo design? I can help with my brand consulting services⤵

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Social Media Management

Are you bogged down with trying to create enough content for your social media pages? I can help by managing them for you⤵ 

 

Let's continue the conversation on Instagram

"Forget the former things; do not dwell in the past" Isaiah 43:18 . I love this verse and reminder that I am not defined by my past, mistakes or failures. It reminds me to reflect upon the plans God has carefully laid out for me, to focus on how I can serve others with my gifts and talents. . As you move about your week use this verse to ask questions like: . “Where is God working and how can I be a part of it?” "How can God use me in ways that will better the lives of others?" . Anytime you find yourself wondering about the plans He has for you and how He can use you to make a difference — go to Him in prayer and ask Him. Let Him know you are trusting in His guidance as your life coach 🌷 📷@pinterest
Let's talk about the power of an email list. Are you actively building one? If so, do you email your list on a regular basis or are you solely relying on social media to carry the weight? Every business should have a well rounded marketing strategy and that includes an email list and here's why: . Your email list isn't affected by an algorithm. Let's say you have 500 followers on your Facebook business page and 500 email subscribers. According to the latest statistics only 2% of your Facebook followers will see your posts with organic reach (more of course if you pay to boost the content) so that means out of your 500 Facebook followers approximately 10 will see your content. . Now let's take your email list of 500. When you craft an email and hit "send", there is no algorithm to limit the reach of your email. As long as you have a good email address it WILL be delivered to 500 inboxes. . Need some strategies for how to build an email list? Blog post coming soon so stay tuned for that but be thinking about something of value you can offer for an opt-in. A free eBook, a coupon code off a first order. An opt-in should be clearly displayed on the home page of your website and there are services like MailChimp and MailerLite that are free for the first 1,000+ subscribers. . Email is still is a very valuable tool to build your business and generate sales 🌷
People pay for ideas that solve their problems. As a business owner you are more in the business of solving problems than you are selling goods or services. As you think about content creation and marketing strategies, think less about what your product or service is and more about what areas you can bringing light and value to. . Let me give you an example. Alli Webb founder of The Dry Bar said in an interview one time that she was not selling blowouts, she was helping women feel more confident about how they look and feel. She was selling confidence to the over worked mom who wanted to look in the mirror and see a glimpse of her old self again instead of the tired woman rocking a day 5 messy bun held together with dry shampoo. . When you craft your next post for Instagram or your Facebook page, dig deeper to identify the problems your potential customers are struggling with and give some tips that can solve those problems. Provide inspiration through a personal story that people can relate to. Make your business more about who you can serve than about what you sell 🌷
So grateful to know that God is fighting for me to win in all areas of my life including my business. To know that He wants to see me thrive, prosper and bear good fruit. My job is to abide in Him, follow His plans and His ways rejecting the ways of the world and to trust Him with ALL I am and ALL that I have. As we wrap up the month of July take time to reflect on areas you trusted God to lead you and think about areas you still need to surrender to Him, anchoring your hope in only Him as you go into a new month so He can fulfill His promises and plans for you to prosper🌷Jeremiah 29:11 "For I know the plans I have for you,” declares the Lord, “plans to prosper you and not to harm you, plans to give you hope and a future." 📷 @valeriewieners
I love Sundays 🌷 My favorite day of the week. A day to slow down, taking in a great church service with family, time to catch up on some reading, enjoy some time outside (right now which translates into a few minutes on the porch in the shade with this Texas heat!). I love to scroll @citygirlmeetsfarmboy she always has the best DIY tips and inspires me to tackle projects around the house and my home office. What do you love about Sundays?
This is so fun and interesting. Yearofcolour.com will pull a report from your Instagram profile of all the colors used over a month or even a year. So interesting to see which colors dominate my feed. A neat tool to use to ensure you are staying consistent and 'on point' with your branding. Give it a try and let me know what you learned from your report🌷👇
Do you ever feel sometimes as if your efforts go unnoticed? It can feel that way at times when you look at your slow growing follower count on social, lack of interaction on a blog or social media post, going through a dry spell with customers/clients (especially when others make it look so easy). I too have struggled deeply with feeling like the work I do is not making a difference but this scripture always encourages me go about my work sincerely and earnestly because I am not working for the glory of society, I am working under the instruction of God as my life coach and Jesus as my CEO. When you work as if you are working for Christ, you will begin to feel a sense of fulfillment putting your best foot forward, striving for excellence because Jesus is now your focal point and reason for working. When we change our perspective about who we are working for, our focus changes about the work we are doing. So during those times when we feel overworked, unappreciated, overlooked, and unnoticed by others we are reminded that our work is done as a service to the Lord first. The next time you struggle with feeling like the work you do isn't making an impact, I want to challenge you to get laser focused on serving God with your time, gifts and talents, tuning everything else out to fully trust in Him to bless your efforts and your business 🌷
Being a solopreneur can feel lonely at times. Being in business for yourself while fun, freeing and rewarding can also have it's share of moments where you feel isolated and disconnected. As an introvert, I can love to be alone alittle too much. That's why it's important to surround yourself with good people. Proverbs 13:20 reminds us “He who walks with the wise, grows wise.” God did not create us to work or live in isolation. Have a coffee date with a fellow friend and small business owner. Bounce ideas off one another for new creative inspiration. Join a business group to meet and support more small business owners (I was surprised to learn how popular Meet-Up is for finding local business groups). When your business feels stale it just might be God nudging you to change up your routine so He can place new opportunities in front of you 🌷Happy Monday 🙌